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San Diego Breast Augmentation Practice Sees Procedure Increase

San Diego breast augmentation practice Alexander Cosmetic Surgery is seeing demand for the procedure surge as the economy recovers and women discover new value in the procedure.

San Diego, California (November 2012) – The number of San Diego breast augmentations is on the rise, according to the doctors at Alexander Cosmetic Surgery ( Breast surgery specialist Dr. John T. Alexander II says the rising demand is likely to continue as the economy improves, and he expects the practice to remain a leading choice for the procedure in the Southern California area.

"Breast augmentation has been the No. 1 procedure performed in the United States for the past 5 years," says Dr. Alexander, a La Jolla breast augmentation specialist. "During that time, the demand nationwide for the procedure has grown, despite a difficult economy, and our practice has also seen steady growth in augmentation procedures."

Regional statistics from the American Society of Plastic Surgeons (ASPS) show that growth in the number of breast surgery procedures performed in the West has been relatively flat since the economic downturn in 2008. However, most other cosmetic surgery procedures have been declining in the years since. Many observers believe that with a healthier economy in 2012, more cosmetic surgery procedures will be performed.

"While we've seen demand for other procedures such as liposuction and abdominoplasty remaining strong, breast augmentations have been of particular interest as of late," says Dr. Alexander. "We've seen more and more women this year who are considering the procedure. The improved economy helps, and so does the fact that women have a range of implant options to choose from so that they can get the results they're looking for."

Dr. Alexander believes another reason for the increased level of interest may be the result of the way the economy has affected how people choose plastic surgeons. Being more financially conscious, many are no longer looking for cheap bargain deals, but rather for the best value. In turn, they receive better quality of care, which results in increased cosmetic surgery satisfaction rates and a higher likelihood of patients recommending procedures to their friends and family.

"I've seen that in many practices there is a direct correlation between value and patient satisfaction," notes Dr. Alexander. "Providing patients with the highest level of care brings that value, and I believe that's why so many women in San Diego choose Alexander Cosmetic Surgery for their breast enhancement procedure."


Alexander Cosmetic Surgery ( has been San Diego's leader in facial rejuvenation and cosmetic plastic surgery since 1964. Led by father and son duo John T. Alexander, M.D., and John T. Alexander II, M.D., F.A.C.S., J.D., the practice has a history of patient dedication and care, while leading the way with innovative treatments such as the QuickLift™ procedure.

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